Microsoft XGP can make 200 billion yuan a year! Da Xbox game annual income of 30%
Recently, the Brazilian regulatory authorities Cade approved the trading case of Microsoft's acquisition of Activision Blizzard, and subsequently released a public document that contains various income of the Microsoft Xbox department.
According to this report, in 2021, Microsoft relied on the subscription service service of Xbox Game Pass to obtain a revenue of $ 2.9 billion (about 20.6 billion yuan).
This revenue accounts for 18%of the total revenue of the XBOX department 2021, accounting for 30%of the revenue of the game/service content, which can be regarded as one of the major key income.
According to data disclosed by Cade, Microsoft's long -term investment in XGP is obviously not so "required to keep burning money" as previous analysis, but it can bring benefits to it.
In addition, it should be noted that this data also contains users who use the host's Xbox Game Pass. If the PC Game Pass on the computer is added, it may be more scary.
Faced with the "full bolt" earned by Microsoft's subscription service services, Sony also launched its own game subscription service PlayStaion Plus Extra/Deluxe earlier this year. Essence
However, unlike Microsoft, Sony will not add its first game to the subscription game lineup as soon as possible, which makes it not as attractive to players as good as XGP.